Is Blogging Still Worth It in the Age of AI?
An honest look at blogging today, from SEO and monetization to owning your own website.
Jake Mura
Writer and editor of Irrelevant Matters, writing essays on ideas, spirituality, philosophy, culture and society.
Check out the latest posts
The False Purity of Independent Writing
How ads, memberships, and the dream of a clean page taught me that purity can become its own prison.
The Aesthetic of Anti-AI Resistance
How purity around AI burdens small creators and small businesses while the giants keep building.
The Difference Between Wisdom and Psyche Colonization
On expert commentary, modern caves, and the quiet discipline of remaining unpossessed.
The Metrics Say Growth. The Walls Disagree.
A short note on fixed incomes, neglected hometowns, and the strange hunger games of digital micro-work.
Life Beyond the Atmosphere of Collapse
On refusing the psychic gravity of crisis and building small territories of meaning on human terms.
When Privilege Dresses as Character
How family money, social proof, and unequal starting points are mistaken for personal virtue
People Are Not Stupid. They Are Overloaded.
Labels, symbols, and tribal thinking make sense in a world with no room for complexity.
The Internet After the Growth Phase
Why creating feels better in smaller spaces.