The Identity AI Is Automating
When the work that defined a class stops looking rare.
Jake Mura
Writer and editor of Irrelevant Matters, writing essays on ideas, spirituality, philosophy, culture and society.
Check out the latest posts
AI Text Watermarks Are Here. But What Do They Actually Prove?
A practical look at the EU AI Act, Claude, ChatGPT, Gemini, and the growing difference between AI-generated and AI-assisted writing.
Humans Behaved Like Generators Before Generators Learned to Behave Like Humans
The feed separated content from the creator long before generative AI separated content from the human.
Why Google Rankings No Longer Bring Traffic
A personal review of AI Overviews, zero-click search, and what changed after more than a decade in SEO.
Are Online Work Platforms Worth It?
A personal review of microtasks, paid research, AI training platforms, and the strange economy of online gigs.
Creating as an Incubator of Meaning
On writing, agency, and the small structures that keep us moving when life gets unstable.
What Is a Canonical Link, and Should You Use It When Reposting Blog Posts?
A practical look at canonical links, duplicate content, Medium, Substack, and how to keep your own blog as the home of your writing.
Is Blogging Still Worth It in the Age of AI?
An honest look at blogging today, from SEO and monetization to owning your own website.
The False Purity of Independent Writing
How ads, memberships, and the dream of a clean page taught me that purity can become its own prison.